Yeah, why is college so expensive… College tuition has been rising at the rate of 6% above that of inflation. College is pressured and questioned whether going to a college is ever still worth the cost. The public's, however, are more than happy to continue sending students, still believing and is still a fact that a college graduate earn considerably much more than a high school diploma holder. Even with the recent recession, the tuition price continues to increase. Cost wise, schools spend more to compete for students, offering attractive amenities and courses. Apparently, this is what drives the interest of the student the most. Not the reputation, but rather a fact whether it has a swimming pool or not. With that said, the school is aiming for the smaller pool, richer families for students, which is their most steady source of income. So if they can’t get the money from the general public, they might as well make it up with squeezing money off the rich ones.