Why is Starbucks so successful?

Question

You see coffee shops and cafes spread all over every city you go to, big or small. However, it seems like the most popular and well known coffee shop is Starbucks. What makes this company so much more successful than the rest?

Answer 1

Starbucks is one of those companies that were founded at just the right time in the right place where there was a high demand for specialty coffees, and this has greatly influenced their success.

It first opened in Seattle in 1971, and when Howard Schultz joined the company in 1982, it began to grow into the success that it is today. His marketing vision was spot on when specialty coffees became hugely popular in the Seattle area. Before them, there weren’t many chains or specialty coffee shops, so Starbucks was able to bring something new to the market. As one of the first of these kinds of shops, it had plenty of room to grow into the hugely successful franchise that it is today.

Answer 2

Why is Starbucks so successful? Obviously, it’s not because of the price. Simply because it’s not the cheapest place to get a cup of coffee, but the environment of Starbucks makes it a top notch location. Locations across the world look pretty similar, so you know exactly what to expect when you walk inside a Starbucks. This makes it a familiar location for tourists or people on business trips to get something familiar. They’re pretty comfortable shops, and the casual, low-key environment makes them great for studying or relaxing with friends.

Answer 3

There’s something for everyone at Starbucks, and I think this is why Starbucks is so successful and popular. It’s obviously the perfect place to go for coffee lovers since that’s what it’s known for, but there are plenty of other beverage options, including teas and hot chocolate for those who aren’t coffee fans or for small children. Starbucks carries some food items as well for someone wanting to catch a quick breakfast or a relaxing snack. There are plenty of options for someone wanting a special treat as well as many health-conscious options available, so it’s a pretty safe bet that anyone you take to Starbucks can find something they like. This also makes it a great location for dates, catching up with friends, or even a work meeting!